The impact of value co-creation in sustainable services: understanding generational differences
Bordian, Mariia, Gil-Saura, Irene, Šerić, Maja
Published in The Journal of services marketing (15.02.2023)
Published in The Journal of services marketing (15.02.2023)
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Journal Article
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia
Published in International journal of hospitality management (01.05.2014)
Published in International journal of hospitality management (01.05.2014)
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Journal Article