Private bloggers' motivations to produce content - a gratifications theory perspective
Sepp, Marianne, Liljander, Veronica, Gummerus, Johanna
Published in Journal of marketing management (01.12.2011)
Published in Journal of marketing management (01.12.2011)
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Journal Article
Preferential treatment in the service encounter
Söderlund, Magnus, Liljander, Veronica, Gummerus, Johanna, Hellman, Pia, Lipkin, Michaela, Oikarinen, Eeva-Liisa, Sepp, Marianne, T. Liljedal, Karina
Published in International journal of service industry management (12.08.2014)
Published in International journal of service industry management (12.08.2014)
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Journal Article