Package size and perceived quality: The intervening role of unit price perceptions
Yan, Dengfeng, Sengupta, Jaideep, Wyer, Robert S.
Published in Journal of consumer psychology (01.01.2014)
Published in Journal of consumer psychology (01.01.2014)
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Journal Article
Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J., Chattopadhyay, Amitava, Sengupta, Jaideep, Tripathi, Shashank
Published in Journal of marketing research (01.05.2004)
Published in Journal of marketing research (01.05.2004)
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Journal Article
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
Johar, Gita Venkataramani, Sengupta, Jaideep, Aaker, Jennifer L.
Published in Journal of marketing research (01.11.2005)
Published in Journal of marketing research (01.11.2005)
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The antecedents of anticipatory purchase: Reconciling the two routes to optimism
Chan, Elaine, Sengupta, Jaideep, Mukhopadhyay, Anirban
Published in Journal of consumer psychology (01.01.2013)
Published in Journal of consumer psychology (01.01.2013)
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Journal Article
Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode
YAN, DENGFENG, SENGUPTA, JAIDEEP, HONG, JIEWEN
Published in The Journal of consumer research (01.12.2016)
Published in The Journal of consumer research (01.12.2016)
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