Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi, Neslin, Scott A., Sen, Subrata K.
Published in Journal of marketing (01.04.1996)
Published in Journal of marketing (01.04.1996)
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Journal Article
Mixing Behavior in Cross-Country Diffusion
Putsis, William P., Jr, Balasubramanian, Sridhar, Kaplan, Edward W, Sen, Subrata K
Published in Marketing science (Providence, R.I.) (01.01.1997)
Published in Marketing science (Providence, R.I.) (01.01.1997)
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Journal Article
Quantifying the competitive impact of a new entrant
Geisel, Martin S., Narasimhan, Chakravarthi, Sen, Subrata K.
Published in Journal of business research (01.03.1993)
Published in Journal of business research (01.03.1993)
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Journal Article
Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi, Neslin, Scott A., Sen, Subrata K.
Published in Journal of marketing (01.04.1996)
Published in Journal of marketing (01.04.1996)
Get full text
Journal Article
Segmentation Strategies for New National Brands
Blattberg, Robert C., Buesing, Thomas, Sen, Subrata K.
Published in Journal of marketing (01.10.1980)
Published in Journal of marketing (01.10.1980)
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Journal Article
Mixing Behavior in Cross-Country Diffusion: Abstract
Putsis, William P, Balasubramanian, Sridhar, Kaplan, Edward H, Sen, Subrata K
Published in Marketing science (Providence, R.I.) (01.10.1997)
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Published in Marketing science (Providence, R.I.) (01.10.1997)
Journal Article