Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, Jose Ramón, Moliner-Tena, Miguel Ángel
Published in Journal of business research (01.10.2016)
Published in Journal of business research (01.10.2016)
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Journal Article
Engaging in customer citizenship behaviours to predict customer lifetime value
Segarra-Moliner, José-Ramón, Moliner-Tena, Miguel-Ángel
Published in Journal of marketing analytics (01.06.2024)
Published in Journal of marketing analytics (01.06.2024)
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Journal Article