Rethinking assessment of marketing research skills and knowledge: a new approach
Segal, Madhav N, Hershberger, Edmund K, Osmonbekov, Talaibek
Published in Qualitative market research (01.01.2009)
Published in Qualitative market research (01.01.2009)
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Journal Article
Market Segmentation and Competitive Analysis for Supermarket Retailing
Segal, Madhav N, Giacobbe, Ralph W
Published in International journal of retail & distribution management (01.02.1994)
Published in International journal of retail & distribution management (01.02.1994)
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Journal Article
Value network for cross-national marketing management: A framework for analysis and application
Segal, Madhav N., Segal, Uma A., Palmer Niemczycki, Mary Ann
Published in Journal of business research (01.05.1993)
Published in Journal of business research (01.05.1993)
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Journal Article
Correlates of Professional Services Market(s): An Analysis of Customer Characteristics
Giacobbe, Ralph W., Segal, Madhav N.
Published in Journal of professional services marketing (21.06.1996)
Published in Journal of professional services marketing (21.06.1996)
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Journal Article