Transformational escapes: Accessing consumer transformation through extraordinary experiences
Scussel, Fernanda, Suarez, Maribel, Petroll, Martin
Published in Journal of consumer behaviour (01.09.2023)
Published in Journal of consumer behaviour (01.09.2023)
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Journal Article
The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands
Scussel, Fernanda, Demo, Gisela
Published in BBR Brazilian business review (Portuguese ed.) (01.03.2019)
Published in BBR Brazilian business review (Portuguese ed.) (01.03.2019)
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Journal Article
Consumption experience: proposal for a unifying concept
Fernanda Bueno Cardoso Scussel, Fogaça, Natasha, Demo, Gisela
Published in Revista brasileira de marketing (01.01.2021)
Published in Revista brasileira de marketing (01.01.2021)
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Journal Article
Citizen Relationship Management (CiRM): the past, present, and future of an emerging concept
CARVALHO, DANIEL, DEMO, GISELA, MEDEIROS, JÚLIO, SCUSSEL, FERNANDA
Published in Cadernos EBAPE.BR (01.03.2021)
Published in Cadernos EBAPE.BR (01.03.2021)
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Journal Article
Technology hunger: m-commerce user retention in the food delivery market
Mundim, Matheus Alexandre Borges, Scussel, Fernanda Bueno Cardoso, Petroll, Martin de La Martinière, Damacena, Cláudio, Soares, João Coelho
Published in Revista brasileira de marketing (01.10.2023)
Published in Revista brasileira de marketing (01.10.2023)
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Journal Article
Heroic failure narratives: building conveyed authenticity and engagement from downfalls
Scussel, Fernanda, Rosenthal, Benjamin, Suarez, Maribel
Published in Consumption, markets and culture (03.09.2023)
Published in Consumption, markets and culture (03.09.2023)
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Journal Article
How humanized birth practice became an experience connected to neoliberal philosophy
Scussel, Fernanda Bueno Cardoso, Costa do Nascimento, Thaysa
Published in Journal of consumer culture (08.10.2024)
Published in Journal of consumer culture (08.10.2024)
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Journal Article
Experiência de consumo: proposta de um conceito unificador
Scussel, Fernanda Bueno Cardoso, Fogaça, Natasha, Demo, Gisela
Published in Revista brasileira de marketing (09.03.2021)
Published in Revista brasileira de marketing (09.03.2021)
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Journal Article
Personalidade de Marca: Itinerários da Produção Nacional e Agenda de Pesquisa
Scussel, Fernanda Bueno Cardoso, Demo, Gisela
Published in Revista brasileira de marketing (27.09.2016)
Published in Revista brasileira de marketing (27.09.2016)
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Journal Article