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Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
by
Scott
,
Shawn P
.
,
Sheinin, Daniel
,
Labrecque, Lauren I.
Published in
The journal of product & brand management
(10.08.2022)
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Consumer matching costs to context: Status quo bias, temporal framing, and household energy decisions
by
Gill, Carrie A.
,
Atlas, Stephen A.
,
Hardisty, David J.
,
Scott
,
Shawn P
.
Published in
Journal of consumer behaviour
(01.09.2022)
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