The elaboration likelihood model: review, critique and research agenda
J. Kitchen, Philip, Kerr, Gayle, E. Schultz, Don, McColl, Rod, Pals, Heather
Published in European journal of marketing (04.11.2014)
Published in European journal of marketing (04.11.2014)
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Journal Article
Social media and consumer engagement: a review and research agenda
Barger, Victor, Peltier, James W., Schultz, Don E.
Published in Journal of research in interactive marketing (01.01.2016)
Published in Journal of research in interactive marketing (01.01.2016)
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Journal Article
Social media's slippery slope: challenges, opportunities and future research directions
Schultz, Don E, Peltier, James (Jimmy)
Published in Journal of research in interactive marketing (31.05.2013)
Published in Journal of research in interactive marketing (31.05.2013)
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Journal Article
Organizational processes for B2B services IMC data quality
Zahay, Debra, Peltier, James, S. Krishen, Anjala, E. Schultz, Don
Published in The Journal of business & industrial marketing (01.01.2014)
Published in The Journal of business & industrial marketing (01.01.2014)
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Journal Article
Replication and George the Galapagos tortoise
Schultz, Don E., Kerr, Gayle, Kitchen, Philip
Published in Journal of marketing communications (03.04.2022)
Published in Journal of marketing communications (03.04.2022)
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Journal Article
Consumer-driven media planning and buying
Schultz, Don E., Block, Martin P., Viswanathan, Vijay
Published in Journal of marketing communications (17.11.2018)
Published in Journal of marketing communications (17.11.2018)
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Journal Article
U.S. online shopping: Facts, fiction, hopes and dreams
Schultz, Don E., Block, Martin P.
Published in Journal of retailing and consumer services (01.03.2015)
Published in Journal of retailing and consumer services (01.03.2015)
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Journal Article
Brand wars: consumer-brand engagement beyond client-agency fights
Gambetti, Rossella, Biraghi, Silvia, Schultz, Don E., Graffigna, Guendalina
Published in Journal of strategic marketing (23.02.2016)
Published in Journal of strategic marketing (23.02.2016)
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Journal Article
Interactivity, Marketing Communication, and Emerging Markets: A Way Forward
Schultz, Don E., Malthouse, Edward C.
Published in Journal of current issues and research in advertising (02.01.2017)
Published in Journal of current issues and research in advertising (02.01.2017)
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Journal Article