Consumers' reaction to fair trade motivated price increases
Campbell, Colin L., Heinrich, Daniel, Schoenmüller, Verena
Published in Journal of retailing and consumer services (01.05.2015)
Published in Journal of retailing and consumer services (01.05.2015)
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Journal Article
Fair Trade und Preisfairness unter der Lupe
Bauer, Hans H., Heinrich, Daniel, Schoenmüller, Verena
Published in Marketing Review St. Gallen (01.04.2012)
Published in Marketing Review St. Gallen (01.04.2012)
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Journal Article