Value creation in consumption journeys: recursive reflexivity and practice continuity
Akaka, Melissa Archpru, Schau, Hope Jensen
Published in Journal of the Academy of Marketing Science (15.05.2019)
Published in Journal of the Academy of Marketing Science (15.05.2019)
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Journal Article
Metaphor-Enabled Marketplace Sentiment Analysis
Luri, Ignacio, Schau, Hope Jensen, Ghosh, Bikram
Published in Journal of marketing research (01.06.2024)
Published in Journal of marketing research (01.06.2024)
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Journal Article
The context of experience
Akaka, Melissa Archpru, Vargo, Stephen L, Schau, Hope Jensen
Published in International journal of service industry management (20.04.2015)
Published in International journal of service industry management (20.04.2015)
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Journal Article
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo, Bonetti, Francesca, Plangger, Kirk, Schau, Hope Jensen
Published in European journal of marketing (21.11.2022)
Published in European journal of marketing (21.11.2022)
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Journal Article
The impact of code switching on service encounters
Schau, Hope Jensen, Dellande, Stephanie, Gilly, Mary C.
Published in Journal of retailing (01.01.2007)
Published in Journal of retailing (01.01.2007)
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Journal Article
Strategic Internet application trends in supply chain management
Lancioni, Richard A., Smith, Michael F., Schau, Hope Jensen
Published in Industrial marketing management (01.04.2003)
Published in Industrial marketing management (01.04.2003)
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Journal Article