Unfortunately the introduction of our new product will be delayed: an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E, Calantone, Roger J, Droge, Cornelia
Published in Journal of applied business research (01.01.2008)
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Published in Journal of applied business research (01.01.2008)
Journal Article
Unfortunately The Introduction Of Our New Product Will Be Delayed: An Exploratory Examination Of Factors That Influence A Firm To Announce Changes In Its New Product Plans
Schatzel, Kim E., Calantone, Roger J., Droge, Cornelia
Published in Journal of applied business research (14.01.2011)
Published in Journal of applied business research (14.01.2011)
Get full text
Journal Article