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Systems social marketing: a critical appraisal
Truong, V. Dao, Saunders, Stephen Graham, Dong, X. Dam
Published in Journal of social marketing (10.06.2019)
Published in Journal of social marketing (10.06.2019)
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Banking patronage motives of the urban informal poor
Graham Saunders, Stephen, Bendixen, Mike, Abratt, Russell
Published in The Journal of services marketing (27.02.2007)
Published in The Journal of services marketing (27.02.2007)
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Measuring, evaluating, and documenting social marketing impact
Truong, V. Dao, Dong, X. Dam, Saunders, Stephen Graham, Pham, Quynh, Nguyen, Hanh, Tran, Ngoc Anh
Published in Journal of social marketing (26.07.2021)
Published in Journal of social marketing (26.07.2021)
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The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
Tonder, Estelle van, Saunders, Stephen Graham, Lisita, Inonge Theresa, de Beer, Leon Tielman
Published in Journal of retailing and consumer services (01.11.2018)
Published in Journal of retailing and consumer services (01.11.2018)
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Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
Saunders, Stephen Graham, Barrington, Dani J., Sridharan, Srinivas, Meo, Semisi, Hadwen, Wade, Shields, Katherine F., Souter, Regina, Bartram, Jamie K.
Published in Habitat international (01.07.2016)
Published in Habitat international (01.07.2016)
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