Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
Yi-Cheon Yim, Mark, L. Sauer, Paul, Williams, Jerome, Lee, Se-Jin, Macrury, Iain
Published in International marketing review (30.06.2014)
Published in International marketing review (30.06.2014)
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Journal Article
Drivers of attitudes toward luxury brands
Yi-Cheon Yim, Mark, L. Sauer, Paul, Williams, Jerome, Lee, Se-Jin, Macrury, Iain
Published in International marketing review (30.06.2014)
Published in International marketing review (30.06.2014)
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Journal Article
The Impact of New Major Offerings on Student Retention
Sauer, Paul L., O'Donnell, Joseph B.
Published in Journal of marketing for higher education (01.01.2006)
Published in Journal of marketing for higher education (01.01.2006)
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Journal Article
An Investigation Of The Erosion In New Major Innovation Characteristics Over Time
O’Donnell, Joseph B., Sauer, Paul L.
Published in American journal of business education (01.05.2009)
Published in American journal of business education (01.05.2009)
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Journal Article
Innovation Constructs: An Exploratory Study
Sauer, Paul L, O'Donnell, Joseph B
Published in Journal of college teaching and learning (01.01.2007)
Published in Journal of college teaching and learning (01.01.2007)
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Journal Article
An Innovation Perspective Of Accounting Information Systems Student Characteristics
O'Donnell, Joseph B., Sauer, Paul L.
Published in The review of business information systems (01.04.2006)
Published in The review of business information systems (01.04.2006)
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Journal Article
DO CELEBRITY ENDORSEMENTS BENEFIT LUXURY BRANDING?
Park, Sun-Young, Yim, Mark Yi-Cheon, Sauer, Paul L
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
Conference Proceeding
I SEE MYSELF IN USE: MEASURING THE STRENGTH OF CONSUMPTION VISION (CV)
Yim, Mark Yi-Cheon, Sauer, Paul L, Baek, Tae Hyun
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
Conference Proceeding
Configural Invariance of a Model of Student Attrition
Glynn, Joseph G., Sauer, Paul L., Miller, Thomas E.
Published in Journal of college student retention : Research, theory & practice (01.11.2005)
Published in Journal of college student retention : Research, theory & practice (01.11.2005)
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Journal Article
Signaling Student Retention With Prematriculation Data
Glynn, Joseph G., Sauer, Paul L., Miller, Thomas E.
Published in Journal of student affairs research and practice (02.12.2003)
Published in Journal of student affairs research and practice (02.12.2003)
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Journal Article