Social media led co-creation of knowledge in developing societies: SME's roles in the adoption, use and appropriation of smartphones in South Asia
Dey, Bidit Lal, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss
Published in Production planning & control (10.09.2019)
Published in Production planning & control (10.09.2019)
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Journal Article
Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspective
Dey, Bidit Lal, Alwi, Sharifah, Yamoah, Fred, Agyepong, Stephanie Agyepongmaa, Kizgin, Hatice, Sarma, Meera
Published in International marketing review (09.09.2019)
Published in International marketing review (09.09.2019)
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Journal Article
Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment
Dey, Bidit Lal, Alwi, Sharifah, Yamoah, Fred, Agyepong, Stephanie Agyepongmaa, Kizgin, Hatice, Sarma, Meera
Published in International marketing review (15.08.2019)
Published in International marketing review (15.08.2019)
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Journal Article
Empirical evidence of an innovation archetype in the aerospace industry
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