The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues
Nakayama, Kaori, Sale, Catherine Julianne, Iglesias, Ram Joseph, Moreno, Donn Enrique
Published in 2023 7th International Conference on Business and Information Management (ICBIM) (18.08.2023)
Published in 2023 7th International Conference on Business and Information Management (ICBIM) (18.08.2023)
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