Service failure and service recovery: A hybrid review and research agenda
Sahaf, Taiba Musadiq, Fazili, Asif Iqbal
Published in International journal of consumer studies (01.01.2024)
Published in International journal of consumer studies (01.01.2024)
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Journal Article
Does customer-based destination brand equity help customers forgive firm service failure in a tourist ecosystem? An investigation through explanatory sequential mixed-method design
Sahaf, Taiba Musadiq, Fazili, Dr Asif Iqbal
Published in Journal of destination marketing & management (01.03.2024)
Published in Journal of destination marketing & management (01.03.2024)
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Journal Article