Evaluating the impact of social media activities on human brand sales
Saboo, Alok R., Kumar, V., Ramani, Girish
Published in International journal of research in marketing (01.09.2016)
Published in International journal of research in marketing (01.09.2016)
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Journal Article
Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective
Lam, Son K., Sleep, Stefan, Hennig-Thurau, Thorsten, Sridhar, Shrihari, Saboo, Alok R.
Published in Journal of service research : JSR (01.02.2017)
Published in Journal of service research : JSR (01.02.2017)
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Journal Article
A managerial capital perspective on chief marketing officer succession
Wang, Rui, Saboo, Alok R., Grewal, Rajdeep
Published in International journal of research in marketing (01.06.2015)
Published in International journal of research in marketing (01.06.2015)
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Journal Article
Identifying the drivers of luxury brand sales in emerging markets: An exploratory study
Sharma, Amalesh, Soni, Mauli, Borah, Sourav Bikash, Saboo, Alok R.
Published in Journal of business research (01.04.2020)
Published in Journal of business research (01.04.2020)
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Journal Article