Engineering Communications and Cultural Symbols for Corporate Rebranding – A Case Study on the Development of the “MetLife Way” in Japan
Tajiri, Fumiaki, Damaschin, Ana, Vlad, Cristian, Tomos, Tudor, Stenros, Anne
Published in Studia Universitatis Babeş-Bolyai Negotia (30.12.2019)
Published in Studia Universitatis Babeş-Bolyai Negotia (30.12.2019)
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Journal Article
THE NATURE SMART CITY – Finding the Next Urban Vision
Stenros, Anne, Geitel, Eva, Takala, Minna
Published in Journal of Information Systems & Operations Management (01.12.2021)
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Published in Journal of Information Systems & Operations Management (01.12.2021)
Journal Article