Emotions in consumer behavior: a hierarchical approach
Laros, Fleur J.M., Steenkamp, Jan-Benedict E.M.
Published in Journal of business research (01.10.2005)
Published in Journal of business research (01.10.2005)
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Journal Article
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., Tuli, Kapil R.
Published in Management science (01.03.2013)
Published in Management science (01.03.2013)
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Journal Article
Effect of Service Transition Strategies on Firm Value
Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M
Published in Journal of marketing (01.09.2008)
Published in Journal of marketing (01.09.2008)
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Journal Article
Price and Advertising Effectiveness over the Business Cycle
VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.
Published in Journal of marketing research (01.04.2013)
Published in Journal of marketing research (01.04.2013)
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Journal Article
Socially Desirable Response Tendencies in Survey Research
STEENKAMP, JAN-BENEDICT E.M., DE JONG, MARTIJN G., BAUMGARTNER, HANS
Published in Journal of marketing research (01.04.2010)
Published in Journal of marketing research (01.04.2010)
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Journal Article
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W., Scheer, Lisa K., Steenkamp, Jan-Benedict E. M.
Published in Journal of marketing research (01.05.2007)
Published in Journal of marketing research (01.05.2007)
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Journal Article
Identifying Spatial Segments in International Markets
Hofstede, Frenkel Ter, Wedel, Michel, Steenkamp, Jan-Benedict E.M
Published in Marketing science (Providence, R.I.) (01.05.2002)
Published in Marketing science (Providence, R.I.) (01.05.2002)
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Journal Article
Response Styles in Marketing Research: A Cross-National Investigation
Baumgartner, Hans, Jan-Benedict E. M. Steenkamp
Published in Journal of marketing research (01.05.2001)
Published in Journal of marketing research (01.05.2001)
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Journal Article
Branding in the era of digital (dis)intermediation
Gielens, Katrijn, Steenkamp, Jan-Benedict E.M.
Published in International journal of research in marketing (01.09.2019)
Published in International journal of research in marketing (01.09.2019)
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Journal Article
A review and meta-analysis of country-of-origin research
Verlegh, Peeter W.J., Steenkamp, Jan-Benedict E.M.
Published in Journal of economic psychology (01.10.1999)
Published in Journal of economic psychology (01.10.1999)
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Journal Article
Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Marketing science (Providence, R.I.) (01.01.2005)
Published in Marketing science (Providence, R.I.) (01.01.2005)
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Journal Article