Assessing the drivers and impact of international marketing agility
Asseraf, Yoel, Lages, Luis Filipe, Shoham, Aviv
Published in International marketing review (20.05.2019)
Published in International marketing review (20.05.2019)
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Journal Article
International dynamic marketing capabilities: developments and a research agenda
Pfajfar, Gregor, Mitręga, Maciej, Shoham, Aviv
Published in International marketing review (05.03.2024)
Published in International marketing review (05.03.2024)
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Journal Article