by Schmitt, Bernd
Published in Journal of consumer psychology (01.01.2012)

by Kim, Seo Young, Schmitt, Bernd H., Thalmann, Nadia M.
Published in Marketing letters (01.03.2019)

by Zarantonello, Lia, Schmitt, Bernd H
Published in The journal of brand management (01.06.2010)

by Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia
Published in Journal of marketing (01.05.2009)

by Zarantonello, Lia, Schmitt, Bernd H.
Published in International journal of service industry management (02.01.2023)

by Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, Schmitt, Bernd H
Published in The Journal of consumer research (01.08.2024)

by Schmitt, Bernd
Published in Journal of consumer psychology (01.04.2013)

by Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia
Published in Journal of consumer psychology (01.01.2015)

by Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi
Published in Journal of business research (01.11.2014)

by Zarantonello, Lia, Jedidi, Kamel, Schmitt, Bernd H.
Published in International journal of research in marketing (01.03.2013)

by Jedidi, Kamel, Schmitt, Bernd H., Ben Sliman, Malek, Li, Yanyan
Published in Journal of marketing (01.09.2021)

by Dellaert, Benedict G. C., Shu, Suzanne B., Arentze, Theo A., Baker, Tom, Diehl, Kristin, Donkers, Bas, Fast, Nathanael J., Häubl, Gerald, Johnson, Heidi, Karmarkar, Uma R., Oppewal, Harmen, Schmitt, Bernd H., Schroeder, Juliana, Spiller, Stephen A., Steffel, Mary
Published in Marketing letters (01.12.2020)

by Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Schmitt, Bernd H.
Published in European journal of marketing (20.09.2021)

by Schmitt, Bernd
Published in The journal of brand management (01.06.2009)

by Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia
Published in The journal of brand management (01.12.2014)

by de Bellis, Emanuel, Hildebrand, Christian, Ito, Kenichi, Herrmann, Andreas, Schmitt, Bernd
Published in Journal of marketing research (01.12.2019)

by Zarantonello, Lia, Schmitt, Bernd H.
Published in International journal of advertising (01.01.2013)

by Esch, Franz-Rudolf, Langner, Tobias, Schmitt, Bernd H, Geus, Patrick
Published in The journal of product & brand management (01.02.2006)

by Bergamaschi, Anna, Cervellino, Antonio, Dinapoli, Roberto, Gozzo, Fabia, Henrich, Beat, Johnson, Ian, Kraft, Philipp, Mozzanica, Aldo, Schmitt, Bernd, Shi, Xintian
Published in Journal of synchrotron radiation (01.09.2010)

by Esch, Franz-Rudolf, Möll, Thorsten, Schmitt, Bernd, Elger, Christian E., Neuhaus, Carolin, Weber, Bernd
Published in Journal of consumer psychology (01.01.2012)