by Hussain, Ali, Abid, Muhammad Farrukh, Shamim, Amjad, Ting, Ding Hooi, Toha, Md Abu
Published in Journal of retailing and consumer services (01.01.2023)

by Löbler, Helge
Published in Marketing theory (01.03.2011)

by Spencer, Robert, Cova, Bernard
Published in Journal of marketing management (01.12.2012)

by Hollebeek, Linda D., Keeling, Debbie Isobel, de Ruyter, Ko
Published in Industrial marketing management (01.10.2022)

by Ordanini, Andrea, Parasuraman, A.
Published in Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (01.01.2012)

by Kwon, Junhyuk
Year of Publication 01.01.2015