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Published in Journal of economic theory (01.05.2002)
Published in Journal of economic theory (01.05.2002)
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New Product Announcement Signals and Incumbent Reactions
Robertson, Thomas S., Eliashberg, Jehoshua, Rymon, Talia
Published in Journal of marketing (01.07.1995)
Published in Journal of marketing (01.07.1995)
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Journal Article
New Product Announcement Signals and Incumbent Reactions
Robertson, Thomas S., Eliashberg, Jehoshua, Rymon, Talia
Published in Journal of marketing (01.07.1995)
Published in Journal of marketing (01.07.1995)
Get full text
Journal Article