A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.01.2021)
Published in Journal of the Academy of Marketing Science (01.01.2021)
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Journal Article
Agent-based modeling in marketing: Guidelines for rigor
Rand, William, Rust, Roland T.
Published in International journal of research in marketing (01.09.2011)
Published in International journal of research in marketing (01.09.2011)
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Journal Article
Technology-driven service strategy
Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.11.2017)
Published in Journal of the Academy of Marketing Science (01.11.2017)
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Journal Article
Brand Buzz in the Echoverse
Hewett, Kelly, Rand, William, Rust, Roland T., van Heerde, Harald J.
Published in Journal of marketing (01.05.2016)
Published in Journal of marketing (01.05.2016)
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Journal Article
Adaptive personalization using social networks
Chung, Tuck Siong, Wedel, Michel, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (2016)
Published in Journal of the Academy of Marketing Science (2016)
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Journal Article
Real-Time Brand Reputation Tracking Using Social Media
Rust, Roland T., Rand, William, Huang, Ming-Hui, Stephen, Andrew T., Brooks, Gillian, Chabuk, Timur
Published in Journal of marketing (01.07.2021)
Published in Journal of marketing (01.07.2021)
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Journal Article
Executive confidence and myopic marketing management
Chung, Tuck Siong, Low, Angie, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.09.2023)
Published in Journal of the Academy of Marketing Science (01.09.2023)
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Journal Article
Sustainability and consumption
Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.02.2011)
Published in Journal of the Academy of Marketing Science (01.02.2011)
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Journal Article
The Effect of Customer Satisfaction on Consumer Spending Growth
Fornell, Claes, Rust, Roland T., Dekimpe, Marnik G.
Published in Journal of marketing research (01.02.2010)
Published in Journal of marketing research (01.02.2010)
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Journal Article
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., Srivastava, Rajendra K.
Published in Journal of marketing (01.10.2004)
Published in Journal of marketing (01.10.2004)
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Journal Article
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, Roland T., Lemon, Katherine N., Zeithaml, Valarie A.
Published in Journal of marketing (01.01.2004)
Published in Journal of marketing (01.01.2004)
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Journal Article