Gamification as a strategy of internal marketing
Ruizalba Robledo, José Luis, Navarro Lucena, Fernando, Jiménez Arenas, Sergio
Published in Intangible capital (02.12.2013)
Published in Intangible capital (02.12.2013)
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Journal Article
Sales Education beyond the classroom: Building participative learning experiences in Sales Management through the CMGS Method (Case Method with Guest Speakers)
Ruizalba Robledo, José Luis, Almenta López, Estefanía, Vallespín Arán, María
Published in Journal of technology and science education (18.09.2014)
Published in Journal of technology and science education (18.09.2014)
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Journal Article
Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba Robledo, José Luis, Vallespín Arán, María, Pérez-Aranda, Javier
Published in Investigaciones europeas de dirección y economía de la empresa (01.05.2015)
Published in Investigaciones europeas de dirección y economía de la empresa (01.05.2015)
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Journal Article
Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
José Luis Ruizalba-Robledo, María Vallespín-Arán
Published in Tourism & management studies (01.01.2014)
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Published in Tourism & management studies (01.01.2014)
Journal Article
Predictors of review sites usage in hotels
Perez-Aranda, Javier, Anaya-Sanchez, Rafael, Ruizalba, Jose
Published in Tourism & management studies (01.01.2017)
Published in Tourism & management studies (01.01.2017)
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Journal Article
Internal market orientation and work-family balance in family businesses
Ruizalba, Jose, Soares, Anabela, Vallespín Arán, María, González Porras, José Luis
Published in European Journal of Family Business (01.01.2016)
Published in European Journal of Family Business (01.01.2016)
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Journal Article
Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero/Knowledge management and internal marketing orientation for the development of competitive advantages in the hotel sector
Robledo, José Luis Ruizalba, Arán, María Vallespín, Pérez-Aranda, Javier
Published in European research on management and business economics (01.05.2015)
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Published in European research on management and business economics (01.05.2015)
Journal Article
Sales Education beyond the Classroom: Building Participative Learning Experiences in Sales Management through the CMGS Method (Case Method with Guest Speakers)
Ruizalba Robledo, José Luis, Almenta López, Estefanía, Vallespín Arán, María
Published in Journal of Technology and Science Education (2014)
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Published in Journal of Technology and Science Education (2014)
Journal Article
Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba Robledo, José Luis, Vallespín Arán, María, Pérez-Aranda, Javier
Published in Investigaciones europeas de dirección y economía de la empresa (01.05.2015)
Published in Investigaciones europeas de dirección y economía de la empresa (01.05.2015)
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Journal Article
El voluntariado corporativo y sus efectos sobre la satisfacción laboral y el compromiso en empresas familiares de Andalucía/The effect of corporate volunteering programs on job satisfaction and commitment in Andalusian family business enterprises
Robledo, José Luis Ruizalba, Arán, María Vallespín, Porras, José Luis González
Published in Revista de empresa familiar (01.01.2014)
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Published in Revista de empresa familiar (01.01.2014)
Journal Article