Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín, Ruiz-Mafé, Carla, Sanz-Blas, Silvia
Published in Industrial management + data systems (26.06.2009)
Published in Industrial management + data systems (26.06.2009)
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Journal Article
The role of consumer innovativeness and perceived risk in online banking usage
AldsManzano, Joaqun, LassalaNavarr, Carlos, RuizMaf, Carla, SanzBlas, Silvia
Published in International journal of bank marketing (01.01.2009)
Published in International journal of bank marketing (01.01.2009)
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Journal Article
Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction
Currás-Pérez, Rafael, Ruiz-Mafé, Carla, Sanz-Blas, Silvia
Published in Online information review (01.01.2013)
Published in Online information review (01.01.2013)
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Journal Article
Key factors of teenagers' mobile advertising acceptance
Martí Parreño, José, Sanz-Blas, Silvia, Ruiz-Mafé, Carla, Aldás-Manzano, Joaquin
Published in Industrial management + data systems (01.01.2013)
Published in Industrial management + data systems (01.01.2013)
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Journal Article
Drivers and barriers to online airline ticket purchasing
Ruiz-Mafé, Carla, Sanz-Blas, Silvia, Aldás-Manzano, Joaquín
Published in Journal of air transport management (01.11.2009)
Published in Journal of air transport management (01.11.2009)
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Journal Article
Key drivers of internet banking services use
AldsManzano, Joaqun, LassalaNavarr, Carlos, RuizMaf, Carla, SanzBlas, Silvia
Published in Online information review (07.08.2009)
Published in Online information review (07.08.2009)
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Journal Article
Sports brand love 2.0 in the context of football teams
Küster-Boluda, Inés, Ruiz-Mafé, Carla, Orozco-Grover, Gabriel
Published in Managing sport and leisure (03.01.2024)
Published in Managing sport and leisure (03.01.2024)
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Journal Article
Inward negative emotions and brand hate in users of snow-sports’ brands
Iranzo Barreira, Álvaro, Kuster, Ines, Ruiz Mafe, Carla
Published in The journal of product & brand management (09.08.2024)
Published in The journal of product & brand management (09.08.2024)
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Journal Article
Engaging customers through user-and company-generated content on CSR
Badenes-Rocha, Alberto, Ruiz-Mafé, Carla, Bigné, Enrique
Published in Spanish Journal of Marketing - ESIC (20.12.2019)
Published in Spanish Journal of Marketing - ESIC (20.12.2019)
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Journal Article
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz-Mafe, Carla, Chatzipanagiotou, Kalliopi, Curras-Perez, Rafael
Published in Journal of business research (01.08.2018)
Published in Journal of business research (01.08.2018)
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Journal Article
Key drivers of services website loyalty
Sanz-Blas, Silvia, Ruiz-Mafé, Carla, Perez, Isabel Pérez
Published in The Service industries journal (04.04.2014)
Published in The Service industries journal (04.04.2014)
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Journal Article