Reducing alcohol-impaired driving crashes through the use of social marketing
Rothschild, Michael L., Mastin, Beth, Miller, Thomas W.
Published in Accident analysis and prevention (01.11.2006)
Published in Accident analysis and prevention (01.11.2006)
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Journal Article
Social marketing: A behavior change technology for infection control
Mah, Manuel W., Deshpande, Sameer, Rothschild, Michael L.
Published in American journal of infection control (01.09.2006)
Published in American journal of infection control (01.09.2006)
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Journal Article
Recognition versus Recall as Measures of Television Commercial Forgetting
Singh, Surendra N., Rothschild, Michael L., Churchill, Gilbert A.
Published in Journal of marketing research (01.02.1988)
Published in Journal of marketing research (01.02.1988)
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Journal Article
Toward an understanding of consumer experience on the Internet: implications for Website design
Forbes, M.W., Rothschild, M.L.
Published in Proceedings of the 33rd Annual Hawaii International Conference on System Sciences (2000)
Published in Proceedings of the 33rd Annual Hawaii International Conference on System Sciences (2000)
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Conference Proceeding
Journal Article
Recognition versus Recall as Measures of Television Commercial Forgetting
Singh, Surendra N., Rothschild, Michael L., Churchill, Gilbert A.
Published in Journal of marketing research (01.02.1988)
Published in Journal of marketing research (01.02.1988)
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Journal Article