Search Results - "Rothberg, Robert R." :: K.UTB vyhledávací portál

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The harvesting of USAUTO? From the gasoline crisis of 1973 to the imposition of “voluntary” import quotas in 1981

by Cook, Victor J., Rothberg, Robert R.
Published in The Journal of product innovation management (01.12.1990)

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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

by Rothberg, Robert R.
Published in Journal of Product Innovation Management (01.03.2005)

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The dogma of growth: A re-examination

by Funkhouser, G.Ray, R. Rothberg, Robert
Published in Business horizons (01.03.1985)

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The Limits of Corporate Responsibility

by Rothberg, Robert R.
Published in Journal of Marketing (01.07.1974)

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The Management of Advertising

by Rothberg, Robert R.
Published in Journal of Marketing (01.04.1972)

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PII: S0737-6782(98)90103-5

by Rosenau, Milton D., Rothberg, Robert R.
Published in The Journal of product innovation management (1998)

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The Harvesting of USAUTO?

by Cook, Victor J., Rothberg, Robert R.
Published in The Journal of product innovation management (01.12.1990)

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Journal Article

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The Harvesting of USAUTO?: From the Gasoline Crisis of 1973 to the Imposition of “Voluntary” Import Quotas in 1981

by Cook, Victor J., Rothberg, Robert R.
Published in The Journal of product innovation management (01.12.1990)

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Journal Article

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Book reviews: Marketing of High-Technology Products and Innovations

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.09.2002)

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Book Review

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Successful Marketing Strategy for High-Tech Firms

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.05.2000)

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Strategic Alliances: An Entrepreneurial Approach to Globalization

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.07.1997)

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The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.07.1997)

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Business Marketing Strategy: Cases, Concepts, and Applications

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.01.1996)

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Market Structure, Corporate Performance and Innovative Activity

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (01.01.1996)

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Managing crises before they happen: what every executive needs to know about crisis management: Ian I. Mitroff with Gus Anagnos; New York: Amacom, 2001, 172 + xiii pages, $24.95

by Rothberg, Robert R
Published in The Journal of Product Innovation Management (2002)

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Book Review: The Limits of Corporate Responsibility

by Rothberg, Robert R.
Published in Journal of Marketing (01.07.1974)

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Book Review

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Book Review: The Management of Advertising

by Rothberg, Robert R.
Published in Journal of Marketing (01.04.1972)

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Book Review

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Strategic Planning Systems

by Rothberg, Robert R.
Published in Interfaces (01.11.1978)

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Winning through innovation: A practical guide to leading organizational change and renewal: by Michael L. Tushman and Charles A. O'Reilly, III. Boston: Harvard Business School Press, 1997. 259 + xii pages. $24.95

by Rothberg, Robert R.
Published in The Journal of Product Innovation Management (1998)

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Managing Strategic Innovation and Change: A Collection of Readings

by Rothberg, Robert R.
Published in Journal of Product Innovation Management (01.09.2005)

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Book Review Journal Article

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