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Business in the Base of the Pyramid: A Literature Review and Directions for Future Research
by
López-Morales, José Satsumi
,
Rosario
-
Flores
,
Felipe de Jesús
,
Huerta-Estevez, Antonio
Published in
Organizations and markets in emerging economies
(01.01.2020)
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Journal Article
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economics
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base of the pyramid
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bottom of the pyramid
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business & economics
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business economy / management
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business models
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comparative politics
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