Influence of opinion leadership identification criteria: The purchase of smartphones
Romero-Rodríguez, Margarita E., Rodríguez-Donate, M. Carolina, Hernández-García, M. Carmen, Rodríguez-Brito, M. Gracia
Published in Journal of retailing and consumer services (01.09.2020)
Published in Journal of retailing and consumer services (01.09.2020)
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