Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Godey, Bruno, Manthiou, Aikaterini, Pederzoli, Daniele, Rokka, Joonas, Aiello, Gaetano, Donvito, Raffaele, Singh, Rahul
Published in Journal of business research (01.12.2016)
Published in Journal of business research (01.12.2016)
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Journal Article
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana, Duffy, Katherine, Rokka, Joonas, Scholz, Joachim, Nobbs, Karinna, Motala, Anisa, Goldenberg, Adriana
Published in Journal of business research (01.11.2021)
Published in Journal of business research (01.11.2021)
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Journal Article
Dynamics of convivial affective atmospheres
Rokka, Joonas, Auriacombe, Brigitte, Arnould, Eric, Sitz, Lionel
Published in Annals of tourism research (01.07.2023)
Published in Annals of tourism research (01.07.2023)
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Journal Article
On positioning videography as a tool for theorizing
Rokka, Joonas, Hietanen, Joel
Published in Recherche et applications en marketing (English edition) (01.09.2018)
Published in Recherche et applications en marketing (English edition) (01.09.2018)
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Journal Article
Balancing acts: Managing employees and reputation in social media
Rokka, Joonas, Karlsson, Katariina, Tienari, Janne
Published in Journal of marketing management (02.06.2014)
Published in Journal of marketing management (02.06.2014)
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Journal Article
Screening marketing: videography and the expanding horizons of filmic research
Rokka, Joonas, Hietanen, Joel, Brownlie, Douglas
Published in Journal of marketing management (24.03.2018)
Published in Journal of marketing management (24.03.2018)
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Journal Article
Exploring virtual worlds: success factors in virtual world marketing
Tikkanen, Henrikki, Hietanen, Joel, Henttonen, Tuomas, Rokka, Joonas
Published in Management decision (04.09.2009)
Published in Management decision (04.09.2009)
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Journal Article