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Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

by Folkvord, Frans, Roes, Elze, Bevelander, Kirsten
Published in BMC public health (10.11.2020)

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Journal Article

Promoting healthy foods in the new digital era on Instagram: An experimental study on the effect of a popular real fit influencer versus a fictitious fit influencer on brand attitude and purchase intentions

by Folkvord, Frans, Roes, Elze, Bevelander, Kris
Published in BMC Public Health (27.10.2020)

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Web Resource