Inclusive identities: re-imaging the future of the retail brand?
Boyd, Callum S, Ritch, Elaine L, Dodd, Christopher A, McColl, Julie
Published in International journal of retail & distribution management (27.10.2020)
Published in International journal of retail & distribution management (27.10.2020)
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Journal Article
Doing it for the kids: the role of sustainability in family consumption
Ritch, Elaine L., Brownlie, Douglas
Published in International journal of retail & distribution management (01.01.2016)
Published in International journal of retail & distribution management (01.01.2016)
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Journal Article
The Power of the Climate Activist and Potential for Meaningful Change in the Fashion Industry
Hirschgänger, Paula, Canning, Catherine, Ritch, Elaine L
Published in Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation (18.05.2023)
Published in Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation (18.05.2023)
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Book Chapter
Brand Purpose and ‘Woke’ Branding Campaigns
McColl, Julie, Ritch, Elaine L, Hamilton, Jennifer
Published in New Perspectives on Critical Marketing and Consumer Society (01.03.2021)
Published in New Perspectives on Critical Marketing and Consumer Society (01.03.2021)
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Book Chapter
Pseudo Modernity
Ritch, Elaine L, McColl, Julie
Published in New Perspectives on Critical Marketing and Consumer Society (01.03.2021)
Published in New Perspectives on Critical Marketing and Consumer Society (01.03.2021)
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Book Chapter