Assessing and maximizing corporate social initiatives: a strategic view of corporate social responsibility
Maltz, Elliot, Thompson, Fred, Ringold, Debra Jones
Published in Journal of public affairs (01.11.2011)
Published in Journal of public affairs (01.11.2011)
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Journal Article
Perceived Age and Attractiveness of Models in Cigarette Advertisements
Mazis, Michael B., Ringold, Debra Jones, Perry, Elgin S., Denman, Daniel W.
Published in Journal of marketing (01.01.1992)
Published in Journal of marketing (01.01.1992)
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Journal Article
The 70% Majority: Enduring Consumer Beliefs about Advertising
Calfee, John E., Ringold, Debra Jones
Published in Journal of public policy & marketing (01.10.1994)
Published in Journal of public policy & marketing (01.10.1994)
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Journal Article