The Foundations of Identity-Based Brand Management
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
Strategic Brand Management
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
Operational Brand Management
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
The Concept of Identity-Based Brand Management
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
Identity-Based Brand Controlling
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
Identity-Based Trademark Protection
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter
International Identity-Based Brand Management
Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Published in Identity-Based Brand Management (25.04.2017)
Published in Identity-Based Brand Management (25.04.2017)
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Book Chapter