by Dabholkar, Pratibha A, Thorpe, Dayle I, Rentz, Joseph O
Published in Journal of the Academy of Marketing Science (1996)

by Allen, Tammy D., Freeman, Deena M., Russell, Joyce E. A., Reizenstein, Richard C., Rentz, Joseph O.
Published in Journal of occupational and organizational psychology (01.06.2001)

by Matsuno, Ken, Mentzer, John T., Rentz, Joseph O.
Published in Journal of business research (2005)

by Matsuno, Ken, Mentzer, John T, Rentz, Joseph O
Published in Journal of the Academy of Marketing Science (01.09.2000)

by Rentz, Joseph O., Shepherd, C. David, Tashchian, Armen, Dabholkar, Pratibha A., Ladd, Robert T.
Published in The Journal of personal selling & sales management (01.01.2002)

by Kahn, Kenneth B., Reizenstein, Richard C., Rentz, Joseph O.
Published in Journal of business research (01.10.2004)

by Shepherd, C. David, Gardial, Sarah F., Johnson, Michael G., Rentz, Joseph O.
Published in Psychology & marketing (01.02.2006)

by Rentz, Joseph O., Reynolds, Fred D.
Published in Journal of marketing research (01.08.1991)

by Reynolds, Fred D., Rentz, Joseph O.
Published in Journal of marketing (01.07.1981)

by Rentz, Joseph O., Reynolds, Fred D., Stout, Roy G.
Published in Journal of marketing research (01.02.1983)

by Rentz, Joseph O., Reynolds, Fred D.
Published in Journal of advertising (01.04.1979)

by Rentz, Joseph O., Reynolds, Fred D.
Published in Journal of marketing research (01.08.1991)

by Matsuno, K., Mentzer, J. T., Rentz, J. O.
Published in Journal of the Academy of Marketing Science (01.10.2000)

by Shepherd, C. David, Rentz, Joseph O.
Published in The Journal of personal selling & sales management (01.01.1990)

by Rentz, Joseph O., Reynolds, Fred D., Stout, Roy G.
Published in Journal of marketing research (01.02.1983)

by Reynolds, Fred D., Rentz, Joseph O.
Published in Journal of marketing (1981)

by Allen, Timothy D, Freeman, Deena M, Reizenstein, Richard C, Rentz, Joseph O
Published in Best papers proceedings - Academy of Management (01.01.1995)