Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry
Sakas, Damianos P., Reklitis, Dimitrios P., Terzi, Marina C., Vassilakis, Costas
Published in Journal of theoretical and applied electronic commerce research (01.10.2022)
Published in Journal of theoretical and applied electronic commerce research (01.10.2022)
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Journal Article
The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P, Reklitis, Dimitrios P, Giannakopoulos, Nikolaos T, Trivellas, Panagiotis
Published in European research on management and business economics (01.05.2023)
Published in European research on management and business economics (01.05.2023)
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Journal Article
Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
Sakas, Damianos P., Reklitis, Dimitrios P., Terzi, Marina C., Glaveli, Niki
Published in International journal of information management data insights (01.11.2023)
Published in International journal of information management data insights (01.11.2023)
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Journal Article
The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis
Sakas, Damianos P., Kamperos, Ioannis Dimitrios G., Reklitis, Dimitrios P., Giannakopoulos, Nikolaos T., Nasiopoulos, Dimitrios K., Terzi, Marina C., Kanellos, Nikos
Published in Sustainability (01.03.2022)
Published in Sustainability (01.03.2022)
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Journal Article
Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset
Sakas, Damianos P., Giannakopoulos, Nikolaos T., Terzi, Marina C., Kamperos, Ioannis Dimitrios G., Nasiopoulos, Dimitrios K., Reklitis, Dimitrios P., Kanellos, Nikos
Published in Processes (01.10.2022)
Published in Processes (01.10.2022)
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Journal Article