The impact of digital transformation on the retailing value chain
Reinartz, Werner, Wiegand, Nico, Imschloss, Monika
Published in International journal of research in marketing (01.09.2019)
Published in International journal of research in marketing (01.09.2019)
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Journal Article
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner, Haenlein, Michael, Henseler, Jörg
Published in International journal of research in marketing (01.12.2009)
Published in International journal of research in marketing (01.12.2009)
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Journal Article
When and why do customer solutions pay off in business markets?
Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang, Reinartz, Werner J.
Published in Journal of the Academy of Marketing Science (01.07.2017)
Published in Journal of the Academy of Marketing Science (01.07.2017)
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Journal Article
Customer Engagement as a New Perspective in Customer Management
Verhoef, Peter C., Reinartz, Werner J., Krafft, Manfred
Published in Journal of service research : JSR (01.08.2010)
Published in Journal of service research : JSR (01.08.2010)
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Journal Article
The Platformization of Brands
Wichmann, Julian R.K., Wiegand, Nico, Reinartz, Werner J.
Published in Journal of marketing (01.01.2022)
Published in Journal of marketing (01.01.2022)
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Journal Article
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric
Published in International journal of research in marketing (01.06.2022)
Published in International journal of research in marketing (01.06.2022)
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Journal Article
The Effect of Content on Zapping in TV Advertising
Becker, Maren, Scholdra, Thomas P., Berkmann, Manuel, Reinartz, Werner J.
Published in Journal of marketing (01.03.2023)
Published in Journal of marketing (01.03.2023)
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Journal Article
Distributing through multiple channels in industrial wholesaling: how many and how much?
Käuferle, Monika, Reinartz, Werner
Published in Journal of the Academy of Marketing Science (01.11.2015)
Published in Journal of the Academy of Marketing Science (01.11.2015)
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Journal Article
Reimagining personalization in the physical store
Scholdra, Thomas P., Wichmann, Julian R.K., Reinartz, Werner J.
Published in Journal of retailing (01.12.2023)
Published in Journal of retailing (01.12.2023)
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Journal Article
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner, Dellaert, Benedict, Krafft, Manfred, Kumar, V., Varadarajan, Rajan
Published in Journal of retailing (01.07.2011)
Published in Journal of retailing (01.07.2011)
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Journal Article
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.
Published in Journal of marketing (01.04.2005)
Published in Journal of marketing (01.04.2005)
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Journal Article