“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
Costello, John P., Walker, Jesse, Reczek, Rebecca Walker
Published in Journal of marketing (01.11.2023)
Published in Journal of marketing (01.11.2023)
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Journal Article
Consumers and Artificial Intelligence: An Experiential Perspective
Puntoni, Stefano, Reczek, Rebecca Walker, Giesler, Markus, Botti, Simona
Published in Journal of marketing (01.01.2021)
Published in Journal of marketing (01.01.2021)
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Journal Article
Commentary: Food and Food Waste: Spinning a Two-Sided Coin
Bolton, Lisa E., Reczek, Rebecca Walker
Published in Journal of public policy & marketing (01.04.2022)
Published in Journal of public policy & marketing (01.04.2022)
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Journal Article
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Grewal, Lauren, Hmurovic, Jillian, Lamberton, Cait, Reczek, Rebecca Walker
Published in Journal of marketing (01.01.2019)
Published in Journal of marketing (01.01.2019)
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Journal Article
Viewing leisure as wasteful undermines enjoyment
Tonietto, Gabriela N., Malkoc, Selin A., Reczek, Rebecca Walker, Norton, Michael I.
Published in Journal of experimental social psychology (01.11.2021)
Published in Journal of experimental social psychology (01.11.2021)
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Journal Article
Promoting Pi Day: Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M., Reczek, Rebecca Walker, Haws, Kelly L.
Published in Journal of consumer psychology (01.10.2022)
Published in Journal of consumer psychology (01.10.2022)
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Journal Article
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
Block, Lauren G., Keller, Punam A., Vallen, Beth, Williamson, Sara, Birau, Mia M., Grinstein, Amir, Haws, Kelly L., LaBarge, Monica C., Lamberton, Cait, Moore, Elizabeth S., Moscato, Emily M., Reczek, Rebecca Walker, Tangari, Andrea Heintz
Published in Journal of public policy & marketing (01.09.2016)
Published in Journal of public policy & marketing (01.09.2016)
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Journal Article
The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?
Sciandra, Michael R., Lamberton, Cait, Reczek, Rebecca Walker
Published in Journal of public policy & marketing (01.04.2017)
Published in Journal of public policy & marketing (01.04.2017)
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Journal Article