Search Results - "Recherche et applications en marketing" :: K.UTB vyhledávací portál

Anthropomorphic virtual assistants and the reactions of Internet users: An experiment on the assistant’s voice

by Chérif, Emna, Lemoine, Jean-François
Published in Recherche et applications en marketing (English edition) (01.03.2019)

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Redefining Appropriate Proximity Between Patients and Health Professionals in Teleconsultations: An Analysis Through the Lens of the Care Perspective

by Loriot, Amélie, Larceneux, Fabrice, Guillard, Valérie
Published in Recherche et applications en marketing (07.08.2024)

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Marketing et alimentation : nourrir le champ de nouveaux possibles

by Werle, Carolina O.C., Sirieix, Lucie, Pantin-Sohier, Gaëlle
Published in Recherche et applications en marketing (01.07.2024)

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Towards a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

by Hanan, Audrey, Moulins, Jean-Louis, Valette-Florence, Pierre
Published in Recherche et applications en marketing (17.05.2024)

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Quelle place pour les contributions conceptuelles critiques dans les revues académiques en marketing ?

by Bertrandias, Laurent
Published in Recherche et applications en marketing (01.01.2024)

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Influence of sales support technologies on salesperson performance: A study of interpersonal and intrapersonal mediators

by Franck, Romain, Dampérat, Maud
Published in Recherche et applications en marketing (11.10.2023)

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Marketing durable : accélérons les transformations

by Dekhili, Sihem, Durif, Fabien, Merle, Aurélie
Published in Recherche et applications en marketing (01.07.2023)

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Ten years of value cocreation: An integrative review

by Leclercq, Thomas, Hammedi, Wafa, Poncin, Ingrid
Published in Recherche et Applications en Marketing (English Edition) (01.09.2016)

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A matter of perspective: Technology contributions are assessed differently from manager and consumer perspectives

by Yamim, Amanda P, Mai, Robert, Joerling, Moritz
Published in Recherche et applications en marketing (01.12.2024)

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Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

by Hollebeek, Linda D, Clark, Moira K, Macky, Keith
Published in Recherche et Applications en Marketing (English Edition) (01.12.2021)

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S.O.S. temps ! » Les paradoxes de l’expérience digitale du temps chez les adultes émergents

by Ayadi, Nawel, Djelassi, Souad
Published in Recherche et applications en marketing (01.04.2023)

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Recevoir un organe : l’ambivalence de la dette et la question du redonner

by Zouaghi, Sondes
Published in Recherche et applications en marketing (01.04.2023)

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La sobriété alimentaire, une démarche ancrée dans l’éthique d’Epicure : Cadre d’analyse et agenda de recherche

by Hémar-Nicolas, Valérie, Hedegaard, Liselotte
Published in Recherche et applications en marketing (01.04.2023)

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Look up! Five research proposals for rethinking marketing in a post-growth society

by Rémy, Eric, Roux, Dominique, Arnould, Eric, Askegaard, Søren, Beudaert, Anthony, Galluzzo, Anthony, Giannelloni, Jean-Luc, Marion, Gilles
Published in Recherche et applications en marketing (English edition) (01.03.2024)

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Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies

by Marchais, Dorian, Roux, Dominique, Arnould, Eric
Published in Recherche et applications en marketing (English edition) (01.06.2024)

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Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robots

by Goudey, Alain, Bonnin, Gaël
Published in Recherche et applications en marketing (English edition) (01.06.2016)

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L’orientation patient à l’hôpital public : un dispositif marketing comme compromis entre mondes

by Gilbert, Patrick, Laporte, Marie-Eve
Published in Recherche et applications en marketing (01.01.2023)

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Mouvements de consommateurs activistes : entre cadrage des fondateurs et auto-organisation des membres

by Barès, Franck, Cova, Bernard
Published in Recherche et applications en marketing (01.01.2023)

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Religiosité vécue et consommation : dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

by Vaal, Anne, Michel, Géraldine, Rieunier, Sophie
Published in Recherche et applications en marketing (01.01.2023)

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Do YouTubers lead the way of healthy eating? A practice-based approach

by David, Maxime, Dyen, Margot, Ezan, Pascale
Published in Recherche et applications en marketing (English edition) (01.09.2024)

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