Ten years of value cocreation: An integrative review
Leclercq, Thomas, Hammedi, Wafa, Poncin, Ingrid
Published in Recherche et Applications en Marketing (English Edition) (01.09.2016)
Published in Recherche et Applications en Marketing (English Edition) (01.09.2016)
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Book Review
Journal Article
Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions
Hollebeek, Linda D, Clark, Moira K, Macky, Keith
Published in Recherche et Applications en Marketing (English Edition) (01.12.2021)
Published in Recherche et Applications en Marketing (English Edition) (01.12.2021)
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Book Review
Journal Article
Look up! Five research proposals for rethinking marketing in a post-growth society
Rémy, Eric, Roux, Dominique, Arnould, Eric, Askegaard, Søren, Beudaert, Anthony, Galluzzo, Anthony, Giannelloni, Jean-Luc, Marion, Gilles
Published in Recherche et applications en marketing (English edition) (01.03.2024)
Published in Recherche et applications en marketing (English edition) (01.03.2024)
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Journal Article
Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand
Hanan, Audrey, Moulins, Jean-Louis, Valette-Florence, Pierre
Published in Recherche et applications en marketing (English edition) (28.09.2024)
Published in Recherche et applications en marketing (English edition) (28.09.2024)
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Journal Article
Do YouTubers lead the way of healthy eating? A practice-based approach
Dyen, Margot, David, Maxime, Ezan, Pascale
Published in Recherche et applications en marketing (English edition) (27.09.2024)
Published in Recherche et applications en marketing (English edition) (27.09.2024)
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Journal Article
Marketing and food consumption: Nurturing new possibilities
O.C. Werle, Carolina, Sirieix, Lucie, Pantin-Sohier, Gaelle
Published in Recherche et applications en marketing (English edition) (18.09.2024)
Published in Recherche et applications en marketing (English edition) (18.09.2024)
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Journal Article
Consumer reconnection through the practice of mindful eating
Dupon Le Priol, Marion, Schmitt, Julien
Published in Recherche et applications en marketing (English edition) (18.09.2024)
Published in Recherche et applications en marketing (English edition) (18.09.2024)
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Journal Article
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Contribution of lacanian discourse to a more responsible marketing
Garnier, Marion, Gotteland, David
Published in Recherche et applications en marketing (English edition) (01.06.2024)
Published in Recherche et applications en marketing (English edition) (01.06.2024)
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Journal Article
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch
Dekhili, Sihem, Merle, Aurélie, Ochs, Adeline
Published in Recherche et applications en marketing (English edition) (01.06.2024)
Published in Recherche et applications en marketing (English edition) (01.06.2024)
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Journal Article
Shockvertising: Trajectory of a controversial advertising technique
Bui-Nguyen, Thao, Canu, Roland
Published in Recherche et applications en marketing (English edition) (01.06.2024)
Published in Recherche et applications en marketing (English edition) (01.06.2024)
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Journal Article
The experiential employer brand: An application to salespeople
Poujol, Fanny Juliet, Pezet, Eric, Wallace, James, Tanner, John F
Published in Recherche et applications en marketing (English edition) (05.05.2024)
Published in Recherche et applications en marketing (English edition) (05.05.2024)
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Journal Article