Determinants of internet use in the purchasing process
Jos Garrido Samaniego, M., Gutirrez Arranz, Ana M., San Jos Cabezudo, Rebeca
Published in The Journal of business & industrial marketing (01.04.2006)
Published in The Journal of business & industrial marketing (01.04.2006)
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Journal Article
Eficacia publicitaria en Internet. Efectos de la ejecuci¢n del anuncio y de los rasgos personales del individuo en contextos de alta implicaci¢n
San Jos, Cabezudo, Rebeca, Guti,rrez Arranz, Ana Mar¡a, Guti,rrez Cill n, Jes£s
Published in IDEAS Working Paper Series from RePEc (01.01.2002)
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Published in IDEAS Working Paper Series from RePEc (01.01.2002)
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