Why Narrative Ads Work: An Integrated Process Explanation
Kim, Eunjin (Anna), Ratneshwar, S., Thorson, Esther
Published in Journal of advertising (03.04.2017)
Published in Journal of advertising (03.04.2017)
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Journal Article
Drivers of consumer–brand identification
Stokburger-Sauer, Nicola, Ratneshwar, S., Sen, Sankar
Published in International journal of research in marketing (01.12.2012)
Published in International journal of research in marketing (01.12.2012)
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Journal Article
The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers
Chowdhury, Tilottama G., Ratneshwar, S., Mohanty, Praggyan
Published in Marketing letters (01.06.2009)
Published in Marketing letters (01.06.2009)
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Journal Article
Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon (Penny), Ratneshwar, S., Kim, Eunjin (Anna)
Published in Journal of advertising (01.01.2016)
Published in Journal of advertising (01.01.2016)
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Journal Article
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin (Anna), Ratneshwar, S., Roesler, Erin, Chowdhury, Tilottama Ghosh
Published in Marketing letters (01.06.2016)
Published in Marketing letters (01.06.2016)
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Journal Article
Distinctive brand cues and memory for product consumption experiences
Warlop, Luk, Ratneshwar, S., van Osselaer, Stijn M.J.
Published in International journal of research in marketing (01.03.2005)
Published in International journal of research in marketing (01.03.2005)
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Journal Article
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages
Ghosh Chowdhury, Tilottama, Micu, Camelia, Ratneshwar, S., Kim, Eunjin (Anna)
Published in Psychology & marketing (01.09.2015)
Published in Psychology & marketing (01.09.2015)
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Journal Article
Pleasure or utility? Time planning style and Web usage behaviors
Cotte, June, Chowdhury, Tilottama G., Ratneshwar, S., Ricci, Lisa M.
Published in Journal of interactive marketing (2006)
Published in Journal of interactive marketing (2006)
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Journal Article
Understanding loyalty bonds and their impact on relationship strength: a service firm perspective
Moore, Melissa L, Ratneshwar, S, Moore, Robert S
Published in The Journal of services marketing (29.06.2012)
Published in The Journal of services marketing (29.06.2012)
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Journal Article
Goal-derived categories and the antecedents of across-category consideration
Ratneshwar, S, Pechmann, Cornelia, Shocker, Allan D
Published in The Journal of consumer research (01.12.1996)
Published in The Journal of consumer research (01.12.1996)
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Journal Article
The role of exploratory buying behavior tendencies in choices made for others
Chowdhury, Tilottama G., Ratneshwar, S., Desai, Kalpesh Kaushik
Published in Journal of consumer psychology (01.07.2009)
Published in Journal of consumer psychology (01.07.2009)
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Journal Article
Consumer Perceptions of Product Variants Positioned on Atypical Attributes
Desai, Kalpesh K., Ratneshwar, S.
Published in Journal of the Academy of Marketing Science (01.12.2003)
Published in Journal of the Academy of Marketing Science (01.12.2003)
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Journal Article