Understanding factors influencing elderly diabetic patients' continuance intention to use digital health wearables: Extending the Technology Acceptance Model (TAM)
Ahmad, Ashfaq, Rasul, Tareq, Yousaf, Anish, Zaman, Umer
Published in Journal of open innovation (01.09.2020)
Published in Journal of open innovation (01.09.2020)
Get full text
Journal Article
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira, Lim, Weng Marc, Ladeira, Wagner J., Costa Pinto, Diego, Herter, Márcia M., Rasul, Tareq
Published in Psychology & marketing (01.10.2023)
Published in Psychology & marketing (01.10.2023)
Get full text
Journal Article
The evolution of customer engagement in the digital era for business: A review and future research agenda
Rasul, Tareq, Nair, Sumesh, Palamidovska-Sterjadovska, Nikolina, Ladeira, Wagner Junior, Santini, Fernando de Oliveira, Elgammal, Islam
Published in Journal of global scholars of marketing science (02.07.2024)
Published in Journal of global scholars of marketing science (02.07.2024)
Get full text
Journal Article
Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context
Uzir, Md Uzir Hossain, Bukari, Zakari, Al Halbusi, Hussam, Lim, Rodney, Wahab, Siti Norida, Rasul, Tareq, Thurasamy, Ramayah, Jerin, Ishraq, Chowdhury, M Rezaul Karim, Tarofder, Arun Kumar, Yaakop, Azizul Yadi, Hamid, Abu Bakar Abdul, Haque, Ahasanul, Rauf, Abdur, Eneizan, Bilal
Published in Heliyon (01.08.2023)
Published in Heliyon (01.08.2023)
Get full text
Journal Article
Past, present, and future of customer engagement
Lim, Weng Marc, Rasul, Tareq, Kumar, Satish, Ala, Mamun
Published in Journal of business research (01.02.2022)
Published in Journal of business research (01.02.2022)
Get full text
Journal Article
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation
Rather, Raouf Ahmad, Rasul, Tareq, Khan, Huda, Khan, Imran
Published in International journal of hospitality management (01.01.2024)
Published in International journal of hospitality management (01.01.2024)
Get full text
Journal Article
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)
Kumar, Satish, Xiao, Jing Jian, Pattnaik, Debidutta, Lim, Weng Marc, Rasul, Tareq
Published in International journal of bank marketing (09.03.2022)
Published in International journal of bank marketing (09.03.2022)
Get full text
Journal Article