Understanding factors influencing elderly diabetic patients' continuance intention to use digital health wearables: Extending the Technology Acceptance Model (TAM)
Ahmad, Ashfaq, Rasul, Tareq, Yousaf, Anish, Zaman, Umer
Published in Journal of open innovation (01.09.2020)
Published in Journal of open innovation (01.09.2020)
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Journal Article
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira, Lim, Weng Marc, Ladeira, Wagner J., Costa Pinto, Diego, Herter, Márcia M., Rasul, Tareq
Published in Psychology & marketing (01.10.2023)
Published in Psychology & marketing (01.10.2023)
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Journal Article
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age
Rather, Raouf Ahmad, Bozkurt, Sıddık, Khan, Imran, Vo-Thanh, Tan, Abbasi, Amir Zaib, Rasul, Tareq
Published in Journal of strategic marketing (02.04.2024)
Published in Journal of strategic marketing (02.04.2024)
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Journal Article
The evolution of customer engagement in the digital era for business: A review and future research agenda
Rasul, Tareq, Nair, Sumesh, Palamidovska-Sterjadovska, Nikolina, Ladeira, Wagner Junior, Santini, Fernando de Oliveira, Elgammal, Islam
Published in Journal of global scholars of marketing science (02.07.2024)
Published in Journal of global scholars of marketing science (02.07.2024)
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Journal Article
The multi-stakeholder role in Asian sustainable ecotourism: a systematic review
Salman, Ahmad, Jaafar, Mastura, Mohamad, Diana, Ebekozien, Andrew, Rasul, Tareq
Published in PSU Research Review (2024)
Published in PSU Research Review (2024)
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Journal Article
Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance
Ladeira, Wagner Júnior, Lim, Weng Marc, Teixeira, Rafael, Rasul, Tareq, Nardi, Vinicius Antonio Machado, de Oliveira Santini, Fernando, Choudhury, Debdutta
Published in Journal of food products marketing (12.06.2024)
Published in Journal of food products marketing (12.06.2024)
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Journal Article
Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context
Uzir, Md Uzir Hossain, Bukari, Zakari, Al Halbusi, Hussam, Lim, Rodney, Wahab, Siti Norida, Rasul, Tareq, Thurasamy, Ramayah, Jerin, Ishraq, Chowdhury, M Rezaul Karim, Tarofder, Arun Kumar, Yaakop, Azizul Yadi, Hamid, Abu Bakar Abdul, Haque, Ahasanul, Rauf, Abdur, Eneizan, Bilal
Published in Heliyon (01.08.2023)
Published in Heliyon (01.08.2023)
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Journal Article
Past, present, and future of customer engagement
Lim, Weng Marc, Rasul, Tareq, Kumar, Satish, Ala, Mamun
Published in Journal of business research (01.02.2022)
Published in Journal of business research (01.02.2022)
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Journal Article