Conceptualisation of Hotel Guest Experience Assessment Process and Electronic Words of Mouth
Chao, Han, Rashid, Basri
Published in Journal of Indonesian tourism and development studies (30.04.2020)
Published in Journal of Indonesian tourism and development studies (30.04.2020)
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Journal Article
Beyond the Motivation Theory of Destination Image
Madden, Ketwadee, Rashid, Basri, Zainol, Noor Azimin
Published in Tourism and hospitality management (01.12.2016)
Published in Tourism and hospitality management (01.12.2016)
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Journal Article
Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia
Azam, Nor Rabiatul Adawiyah Nor, Rashid, Basri, Zainol, Noor Azimin, Mohamad, Maliani
Published in Journal of Innovation in Educational and Cultural Research (Online) (23.12.2020)
Published in Journal of Innovation in Educational and Cultural Research (Online) (23.12.2020)
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Journal Article
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry
alem Mohammad, Abdul, bin Rashid, Basri, bin Tahir, Shaharuddin
Published in Journal of hospitality and tourism technology (01.01.2013)
Published in Journal of hospitality and tourism technology (01.01.2013)
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Journal Article
The Moderating Influence of Internship Program on the Relationship between Undergraduates' Perception and Their Intention to Join Tourism and Hospitality Industry: A Theoretical Model
Mohammed, Abdul Alem, Rashid, Basri
Published in International review of management and marketing (2016)
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Published in International review of management and marketing (2016)
Journal Article
Conceptualisation of Nation Brand Image
Handayani, Bintang, Basri Rashid
Published in International journal of management studies (Kedah, Malaysia) (01.06.2013)
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Published in International journal of management studies (Kedah, Malaysia) (01.06.2013)
Journal Article
Conceptualisation of Nation Brand Image
Bintang Handayani, Basri Rashid
Published in International journal of management studies (Kedah, Malaysia) (01.05.2013)
Published in International journal of management studies (Kedah, Malaysia) (01.05.2013)
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Journal Article
Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance
Mohammed, Abdul Alem, Rashid, Basri
Published in International review of management and marketing (01.10.2012)
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Published in International review of management and marketing (01.10.2012)
Journal Article
The Role of Food Delivery Application Attributes on Customer Satisfaction and Intention to Reuse
Wiastuti, Rachel Dyah, Mulyani, Fransiska, Anita, Tiurida Lily, Masatip, Anwari, Bin Rashid, Basri
Published in 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) (13.12.2022)
Published in 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) (13.12.2022)
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Conference Proceeding
The Moderating Influence of Internship Program on the Relationship between Undergraduates' Perception and Their Intention to Join Tourism and Hospitality Industry: A Theoretical Model
Abdul Alem Mohammed, Basri Rashid
Published in International review of management and marketing (01.04.2016)
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Published in International review of management and marketing (01.04.2016)
Journal Article
The Moderating Influence of Internship Program on the Relationship between Undergraduates' Perception and Their Intention to Join Tourism and Hospitality Industry: A Theoretical Model
Abdul Alem Mohammed, Basri Rashid
Published in International review of management and marketing (01.04.2016)
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Published in International review of management and marketing (01.04.2016)
Journal Article