Supply chains in the presence of store brands
Fang, Xiang, Gavirneni, Srinagesh, Rao, Vithala R.
Published in European journal of operational research (16.01.2013)
Published in European journal of operational research (16.01.2013)
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Journal Article
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
Narayan, Vishal, Saunders, Carolyne, Rao, Vithala R
Published in Marketing science (Providence, R.I.) (01.03.2011)
Published in Marketing science (Providence, R.I.) (01.03.2011)
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Journal Article
Linking Brand Equity to Customer Equity
Leone, Robert P., Rao, Vithala R., Keller, Kevin Lane, Luo, Anita Man, McAlister, Leigh, Srivastava, Rajendra
Published in Journal of service research : JSR (01.11.2006)
Published in Journal of service research : JSR (01.11.2006)
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Journal Article
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Park, Young-Hoon, Ding, Min, Rao, Vithala R.
Published in Journal of marketing research (01.10.2008)
Published in Journal of marketing research (01.10.2008)
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Journal Article
The impact of advertising content on movie revenues
Rao, Vithala R., Ravid, S. Abraham (Avri), Gretz, Richard T., Chen, Jialie, Basuroy, Suman
Published in Marketing letters (01.09.2017)
Published in Marketing letters (01.09.2017)
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Journal Article
Measuring consumer-based brand equity for Indian business schools
Aggarwal Sharma, Ashita, Rao, Vithala R., Popli, Sapna
Published in Journal of marketing for higher education (01.01.2013)
Published in Journal of marketing for higher education (01.01.2013)
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Journal Article
Beyond conjoint analysis: Advances in preference measurement
Netzer, Oded, Toubia, Olivier, Bradlow, Eric T., Dahan, Ely, Evgeniou, Theodoros, Feinberg, Fred M., Feit, Eleanor M., Hui, Sam K., Johnson, Joseph, Liechty, John C., Orlin, James B., Rao, Vithala R.
Published in Marketing letters (01.12.2008)
Published in Marketing letters (01.12.2008)
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Journal Article