Mobility during COVID-19 recovery: role of media and culture as social amplifiers
Rana, Arunima, Mukherjee, Tuheena, Adak, Souradip
Published in International journal of social economics (03.07.2024)
Published in International journal of social economics (03.07.2024)
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Journal Article
Mobility patterns and COVID growth: Moderating role of country culture
Rana, Arunima, Mukherjee, Tuheena, Adak, Souradip
Published in International journal of intercultural relations (01.07.2022)
Published in International journal of intercultural relations (01.07.2022)
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Journal Article
E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
Rana, Arunima, Bhat, Anil Kumar, Rani, Leela
Published in International journal of e-business research (06.10.2022)
Published in International journal of e-business research (06.10.2022)
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Journal Article
A classificatory scheme for antecedents of the sources of “online brand equity”
Rana, Arunima, Bhat, Anil, Rani, Leela
Published in Journal of research in interactive marketing (12.10.2015)
Published in Journal of research in interactive marketing (12.10.2015)
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Journal Article