Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience
Chen, Siyun, Wei, Haiying, Ran, Yaxuan, Li, Qing, Meng, Lu
Published in Psychology & marketing (01.12.2021)
Published in Psychology & marketing (01.12.2021)
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Journal Article
Flourishing consumers from brands: brand well-being's conception, dimensions and scale
Shu, Lifang, Wei, Haiying, Ran, Yaxuan
Published in Journal of contemporary marketing science (30.10.2020)
Published in Journal of contemporary marketing science (30.10.2020)
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Journal Article
Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context
Xiang, Diandian, Jiao, Guanzhe, Sun, Bin, Peng, Chenming, Ran, Yaxuan
Published in Journal of business research (01.06.2022)
Published in Journal of business research (01.06.2022)
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Journal Article
Do contagion cues shape customers’ willingness to adopt hospitality service robots?
Kang, Qi, Zhou, Lingxu, Liu, Jingyu, Ran, Yaxuan
Published in International journal of hospitality management (01.07.2022)
Published in International journal of hospitality management (01.07.2022)
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Journal Article