Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention
Ramzan, Izza, Ramzan, Fizza, Ibrahim, Muhammad, Abid, Naseem, Al-Kassem, Amer Hani, Srivastava, Riktesh
Published in 2022 International Conference on Cyber Resilience (ICCR) (06.10.2022)
Published in 2022 International Conference on Cyber Resilience (ICCR) (06.10.2022)
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Conference Proceeding
Innovativeness and Involvement: An Unexpected Purchase Due to a Referral Behavior
Ramzan, Fizza, Ramzan, Izza, Ibrahim, Muhammad, Tangri, Kiran, Al-kassem, Amer Hani, Inairat, Mohammad, Marwaha, Sunita, El Khatib, Mounir
Published in 2022 International Conference on Cyber Resilience (ICCR) (06.10.2022)
Published in 2022 International Conference on Cyber Resilience (ICCR) (06.10.2022)
Get full text
Conference Proceeding